Date: 14.10.2021

1 Introduction

We, MK Illumination Handels GmbH, take the protection of your personal data seriously and strictly adhere to the rules laid out by data protection laws.

The following policy provides an overview of how we enforce this protection and what kind of data is collected for what purpose.

2 Legal basis

The EU General Data Protection Regulation, the Data Protection Act 2000 and the Data Protection Amendment Act 2018 serve the right to protection of personal data. We process your data exclusively on the basis of legal regulations (EU-GDPR, DSG 2018 [Austrian Data Protection Amendment Act], TKG 2003 [Austrian Telecommunications Act]).

3 Information about the Collection of Personal Data

Below we provide information about the collection of personal data when using this website and online services. Personal data is any data that can personally identify you, such as your name, address, email addresses and user behaviour.

4 Provider Identification / responsible

The service provider in accordance with § 13 Telemediengesetz (TMG) [Austrian Telemedia Act] and the responsible body in accordance with § 3 para. 4 Telekommunikationsgesetz (TKG 2003) [Austrian Telecommunication Act] is MK Illumination Handels GmbH, Trientlgasse 70, A-6020 Innsbruck. For further details please view our imprint: https://www.mk-illumination.com/en/mk/Pages/Imprint.

5 Data Security

We have technical measures in place to ensure data security, in particular, to protect your personal data from threats when transmitting data as well as from third party access. These measures are adjusted according to the latest technologies.

6 Collection of Personal Data for Informational Use

When you merely use the website for informational purposes, i.e. if you do not log in to use the website, register, or otherwise provide us with information, we do not collect any personal data, except for the data transmitted by your browser that enables you to access the website. This information is stored temporarily in Log-Files on our Webserver and includes:

• IP address
• Date and time of the request
• Time zone difference from Greenwich Mean Time (GMT)
• Content of the request (specific site)
• Access status / HTTP status code
• Volume of data transmitted each time
• Website from which the request comes
• Browser
• Operating system and its interface
• Language and version of the browser software
• The country of origin for the visitor

This data will not be merged with other data sources. In addition, this data will be deleted after a maximum of 90 days.

ACC Digital GmbH, Adamgasse 23, A-6020 Innsbruck, manages our websites. In order to ensure that our websites are performing as they should, ACC Digital GmbH can accesses your personal data, rest assumed that they too have committed to comply with the applicable data protection regulations

7 Information about the Use of Cookies

Cookies are stored on your computer when you use the website. Cookies are small text files that are stored on your hard disk by the browser you are using and through which specific information flows to the agency that sets the cookie (in this case, us). Cookies cannot initiate programs nor deliver viruses to your computer. They serve only to make the internet service more user-friendly, effective and safe.

We use cookies in order to be able to identify you for subsequent visits.

The information stored using cookies is stored separately from any additional data provided to us. In particular, the cookie data is not associated with your other data.

This website uses persistent cookies, among others. Persistent cookies are automatically deleted after a specified period that may differ depending on the cookie. The persistent cookies that we use persist for about 3 hours from the time you stop using our website or from when you close your browser, after which they expire.

You are always able to delete the cookies in the security settings of your browser. For instructions on how to delete cookie, please visit All About Cookies, which explains how to do this for different browsers: http://www.allaboutcookies.org/manage-cookies/clear-cookies-installed.html.

If you decide to prevent the saving of certain technical and / or functional cookies, the functionality of our website may be restricted. Some cookies remain stored on your device until you delete them. You can deactivate the use of cookies on our privacy page (www).

Cookie Name	Lifetime	Description
SessionID	Session	Saves the current session of the user, is usually deleted after leaving the browser.
_ga	2 years	Used by Google Analytics to distinguish between visitors.
_gid	24 hours	Used by Google Analytics as a unique identifier used to generate statistical information about how the visitor uses the website.
_gat	10 minutes	Used by Google Analytics as a throttling to limit the number of queries to Google.
acc_cookie_consent	1 month	Saves the users cookie preferences.
_fbp	Session	Facebook uses various cookies for the identification session and analysis. These are used to detect whether you are logged in as a user on Facebook, for tracking purposes and detecting from which URL the Share / Like feature is used.

8 Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “Cookies”, text files that are stored on your computer and that enable the analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. If you enable IP anonymization on this website, your IP address from Google will be truncated within Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional circumstances will the full IP address be transmitted to a Google server in the USA and shortened there. By order of the operator of the website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services regarding website and internet use to the website operator.

The IP address transmitted by your browser as part of the Google Analytics will not be merged with other data from Google.

You may block cookies from being stored by adjusting the settings in your browser however, should you choose to do this you may not be able to use all of the features on this website to their full extent.

You can also block the collection of the data generated by the cookie and the data related to your use of the website (incl. your IP address) to Google as well as the processing of this data by Google, by downloading and installing a browser plugin available from the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

This website uses Google Analytics with the extension “_anonymizeIp()”. As a result, IP addresses are processed in a shortened form and direct references to people can be excluded. Only a rough localization is possible.

The use of Google Analytics is carried out in accordance with the conditions to which the German data protection authorities have agreed on with Google. Information about the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.

Terms of Use:

http://www.google.com/analytics/terms/de.html,

Overview on data protection:

http://www.google.com/intl/de/analytics/learn/privacy.html,

as well as the privacy policy:

http://www.google.de/intl/de/policies/privacy.

The data processing takes place on the basis of the legal regulations of the § 96 para. 3 TKG [Austrian Telecommunication Act] as well as of the article 6 GDPR (in particular consent).

8.1 Demographic parameters provided by Google Analytics

This website uses the function “demographic parameters” provided by Google Analytics. It makes it possible to generate reports providing information on the age, gender and interests of website visitors. The sources of this information are interest-related advertising by Google as well as visitor data obtained from third party providers. This data cannot be allocated to a specific individual. You have the option to deactivate this function at any time by making pertinent settings changes for advertising in your Google account or you can generally prohibit the recording of your data by Google Analytics as explained in section “Objection to the recording of data.”

8.2 Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in combination with the functions of Google AdWords and Google DoubleClick, which work on all devices. The provider of these solutions is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This function makes it possible to connect the advertising target groups generated with Google Analytics Remarketing with the functions of Google AdWords and Google DoubleClick, which work on all devices. This makes it possible to display interest-based customized advertising messages, depending on your prior usage and browsing patterns on a device (e.g. cell phone) in a manner tailored to you as well as on any of your devices (e.g. tablet or PC).

If you have given us pertinent consent, Google will connect your web and app browser progressions with your Google account for this purpose. As a result, it is possible to display the same personalized advertising messages on every device you log into with your Google account.

To support this function, Google Analytics records Google authenticated IDs of users that are temporarily connected with our Google Analytics data to define and compile the target groups for the ads to be displayed on all devices.

You have the option to permanently object to remarketing / targeting across all devices by deactivating personalized advertising in your Google account. To do this, please follow this link: https://www.google.com/settings/ads/onweb/.

The consolidation of the recorded data in your Google account shall occur exclusively based on your consent, which you may give to Google and also revoke there (Art. 6 Sect. 1 lit. a GDPR). Data recording processes that are not consolidated in your Google account (for instance because you do not have a Google account or have objected to the consolidation of data), the recording of data is based on Art. 6 Sect. 1 lit. f GDPR. The legitimate interest arises from the fact that the operator of the website has a legitimate interest in the anonymized analysis of website visitor for advertising purposes.

For further information and the pertinent data protection regulations, please consult the Data Privacy Policies of Google at: https://policies.google.com/technologies/ads?hl=en.

9 Use of Google AdWords

Our website uses Google Conversion Tracking. If you click on an advert delivered by Google on our website, a cookie is placed on your computer by Google AdWords. The cookie for conversion tracking is placed when a user clicks on an advert delivered by Google. These cookies expire within 30 days and are not personally-identifiable. If the user visits certain pages on our website and the cookie has not yet expired, we and Google will be able to recognize that the user has clicked on the advert and proceeded to that page. Every Google AdWords customer gets a different cookie. Cookies cannot, therefore, be tracked across sites by AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in for conversion tracking. Customers are given an overall number of users who have clicked on their advert and proceeded to a page tagged with a conversion tracking tag. However, they will not receive any information that can personally identify users.

If you do not want to participate in the tracking, you can take the necessary steps to block a cookie – such as through a browser setting, which generally disables cookies from being stored, or adjust your browser settings in such a way that cookies from the domain “googleleadservices.com” are blocked. Please note that you may not delete the opt-out cookies as long as you do not wish for measurement data to be recorded. If you delete all of your cookies, you must reset the opt-out cookie once again.

The data processing takes place on the basis of the legal regulations of the § 96 para. 3 TKG [Austrian Telecommunication Act] as well as of the article 6 GDPR (in particular consent).

10 Use of Google Remarketing

This website uses the remarketing feature from Google Inc. This feature is used to present website visitors interest-based advertising within the Google advert network. A “cookie” is stored in the browser of a visitor to the website that enables the visitor to be recognized again later when visiting these websites, which are a part of the advertising network from Google. On these pages, the visitor can be presented with advertisements that relate to content that the visitor has previously called up on websites that use the remarketing feature from Google.

According to its own policy, Google does not collect any personal data with this process. Nevertheless, if you do not want to use the remarketing feature from Google, you can disable it by changing the appropriate settings at http://www.google.com/settings/ads.  Alternatively, you can disable the use of cookies for interest-based advertising via the advertising network initiative, by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.

The data processing takes place on the basis of the legal regulations of the § 96 para. 3 TKG [Austrian Telecommunication Act] as well as of the article 6 GDPR (in particular consent).

11 Use of Our Website Features
In addition to an informative use of our website, we offer various services that can be used based on your interests. To do this, you may be asked to provide additional personal data that we will then use to provide the respective service you have requested. If extra voluntary details are provided, these will be flagged accordingly.

The data processing takes place on the basis of the legal regulations of the § 96 para. 3 TKG [Austrian Telecommunication Act] as well as of the article 6 para. 1 lit. a GDPR (consent).

11.1 Use of the “Contact” Feature
When you contact us via email or via the contact form, we will store your email address and any additional contact information provided (for example: company name, names, address, country and phone numbers) in order to answer your questions.

11.2 Use of the “Project Inquiry ” Feature
If you want to place a request for a specific project, you will be prompted to specify the project details as well as your contact data (name, address, country, phone number and email address) and your company in order for us to process your request. We will use this information in order to respond to your request and also to be able to fulfil our obligations from any resulting business relationship. If provided, we will store your phone number as well as your country.

11.3 Use of the “Subscribe” Feature for the Newsletter
If you wish to sign up for our newsletter, you will have to enter you email address in the appropriate field. We will then store your email address in order to send you our newsletter.

11.4 Use of the “Catalogue-Download” Feature
When you download our catalogue via the download form, we will store your email address and any additional contact information you provide (for example: company name, names, address, country and phone numbers) in order to send you our catalogue in digital format.
Your information, including personal data from our download form, will be sent to us for processing your request. Your request will be processed via our mail server, processed and stored within our infrastructure.

11.5 General Information on the Use of Contact Features
MK Illumination is a globally active company. Our employees therefore have contact with many languages. It may be necessary to have the message that you enter into the text field translated through the use of translation tools, so that we can process every inquiry. This will only happen if absolutely necessary. Furthermore, your text will only be translated and used so that we can respond to you appropriately. Please make sure that you do not enter personal information here, if you have concerns about the translation process.

12 Consent and Limits to Use
When entering personal or business data (email address, names, addresses etc.), the disclosure of your data is entirely voluntary. By entering this data, you indicate your consent that the entered data can be collected, processed, or used for the purposes of establishing contact, processing contracts, for advertising, or for the protection of our own legitimate business interests with regard to advising and supporting our customers and prospective customers. It will not be collected, processed, or used for any other purpose. This consent may be revoked with future effect at any time.

Such data will not be transferred to third parties unless you specifically request this. Companies affiliated with us (within the meaning of § 189a para. 8 UGB [Unternehmensgesetzbuch; Austrian Commercial Code]) shall not be regarded as third parties.

13 Data Transfer to Third Parties
We can transfer your personal data to third parties if we offer participation in campaigns, contests, reservations, or contract agreements in conjunction with a third party. In this case, you will be informed specifically about the transmission to the third parties before your data is forwarded.

In some cases, we use external service providers to process your data. We have chosen these providers carefully, have commissioned them in writing and concluded agreements for contract data processing pursuant to Art. 28 GDPR. They are bound by our directives and are regularly monitored by us. These service providers will not forward this data to third parties. Insofar as these service providers are located in the US, we will notify you of this in connection with the respective functions. This data processing is also carried out according to current law.

Comments on posts in the blog, among other things, are accessible to everyone. You should check your posts before publishing them in order to ensure that they do not contain information that is not intended for the public. You have to anticipate that your posts will appear in search engines and can be accessed globally any reference to our offering.

14 Use of Our Inquiry Assistant
If you would like to place an order in our online store, you can choose whether you would like to enter the data necessary for your order only once for a single order, or whether you would like to create a customer account which stores your data for later additional purchases. When you do not create a customer account, we will store your data for the purpose of fulfilling the contract and then delete it as soon as we are no longer legally required to store it. Required fields that are necessary to fulfil the contract are specially marked; any additional information is voluntary. Upon creation of an account under “My Account”, the data entered by you there will be stored with the ability to be revoked later.We will use the data you enter to fulfil your inquiry. For this purpose, we will give your address data and possibly payment information to affiliated companies (within the meaning of § 189a para. 8 UGB [Unternehmensgesetzbuch; Austrian Commercial Code]) that support us in this area. We will delete this data after fulfilment of the contract and the tax and commercial storage periods. 
The data processing takes place on the basis of the legal regulations of the § 96 para. 3 TKG [Austrian Telecommunication Act] as well as of the article 6 GDPR (in particular consent and / or necessity of contract performance). In order to prevent unauthorized third party access to your personal data the ordering process is encrypted using SSL technology.

15 Right to Obtain Information and Revocation
You have the right to request information from us about the data we store about you at any time, as well as the origin of the data, recipients or categories of recipients to whom this data is transmitted, and the storage purpose. If you have given consent for the use of data, you can revoke this consent at any time. We do not process data of minors. By submitting your consent, you confirm that you have reached the age of 14 or that the consent of your legal representative has been obtained. 
All requests and inquiries for information or objections for data processing should be sent by email to data-protection@mk-illumination.com or to the address specified in Point 4. In such a case, the data previously stored about you will be anonymized and subsequently used only for statistical purposes without personal reference. The revocation of the consent shall not affect the legality of any processing of data on the basis of the consent until the revocation.

16 Newsletter
Individuals who are not yet customers of MK Illumination are able to register for our newsletter. In order to confirm registration to our newsletter, we use the “double opt-in” method. This means that after you enter your email address, we will send you a confirmation email to the email address you provided, and we will ask you to confirm that you want us to send you the newsletter. If you do not confirm within 24 hours, your registration will be deleted automatically. If you click the confirmation link to confirm that you wish to receive the newsletter, we will store your email address until you unsubscribe. Storing this is used solely for the purpose of being able to send you the newsletter. We also store your IP address and times when you register and confirm in order to prevent your personal data from being misused.

Your email address is the only piece of information required to send the newsletter. Providing additional, specially marked information is voluntary and will be used solely to personalize the newsletter. This data will also be completely erased upon revocation.

Your consent to receive our newsletter can be revoked at any time. You can revoke your consent by clicking on the link provided in each newsletter email or by sending a message to the contact details given in the imprint.

For the dispatch of our newsletter, we commission contractors. These have committed themselves to comply with the applicable data protection regulations. Agreements for contract data processing pursuant to Art. 28 GDPR has been concluded. For further information on the processors we commission, please contact data-protection@mk-illumination.com.

The data processing takes place on the basis of the legal regulations of the § 96 para. 3 TKG [Austrian Telecommunication Act] as well as of the article 6 para. 1 lit. a GDPR (consent).

17 Use of Social Media Plugins
We currently use the following social media plugins: Facebook, Google+, Twitter. The address for the respective providers and URLs to their privacy policies is provided below for your reference:
Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; http://www.facebook.com/policy.php;
Additional information on data collection: http://www.facebook.com/help/186325668085084,  http://www.facebook.com/about/privacy/your-info-on-other as well as http://www.facebook.com/about/privacy/your-info.
Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; https://www.google.com/policies/privacy/partners/?hl=de.  
Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy.
Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA;https://help.instagram.com/155833707900388.
LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland; https://www.linkedin.com/legal/privacy-policy.
You may opt out of using these social media plug-ins and other cookies at any time with effect for the future by deactivating the cookies in your browser settings.

17.1 Facebook

We use a social plugin from the social network, facebook.com, on our website. Facebook is a company of Facebook Inc., 1601 S. California Ave, Palo Alto, CA, 94304, USA. The plugins are identifiable by one of the Facebook logos. This is a “thumbs up symbol”. The phrase “Facebook Social Plugin” also appropriately identifies it. The list and appearance of the Facebook Social Plugins can be viewed at the following Internet address: http://developers.facebook.com/plugins.  
With the help of the “Facebook pixel” linked to our Internet presence, we can track particular actions of users after they have seen or clicked on a Facebook ad. This allows us to track the effectiveness of Facebook advertising for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which we will inform you according to our state of knowledge.
Each time you open a web page in our website that has such a plugin, the plugin causes the browser you are using to load and present the visual representation of the plugin from the Facebook server. Therefore, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly to your browser from Facebook and integrated into the website. Therefore, we have no influence on the amount of data that Facebook collects using this plugin. Consequently, we are notifying you of the information available to us. 
The Facebook service is told which specific web page you are visiting within our website. If you are a member of Facebook and are logged in to Facebook while you visit our web pages, Facebook detects which specific web page you are visiting within our website through the information sent by the plugin. This is then correspondingly assigned to your personal user account. If, for example, you use the plugin offered by Facebook by clicking on the “Like” button or enter a comment, then this will be associated with your user account and stored there. Even if you are not a member of Facebook, it is possible that Facebook will learn your IP address.
Facebook has published their privacy policy at http://www.facebook.com/policy.php. This is where you will find the purpose and scope of Facebook’s data collection as well as information about how Facebook processes and uses the data. Your rights concerning this matter and settings options to protect your privacy are also published there. 
You can prevent the transmission and storage of data about yourself personally and about your surfing habits if you log out of Facebook. You must log out of Facebook before you visit our website. Moreover, a browser add-on called “Facebook Blocker” is available at the following link. “Facebook Blocker” prevents data collection and disclosure of your visitor data in the future. Facebook Blocker can be found at http://webgraph.com/resources/facebookblocker/.

17.2 Facebook Custom Audiences

On this site, third parties may use cookies or similar technologies to collect or collect information and use this information to provide measurements and targeted ads. In particular, cookies are used in the social network Facebook (Facebook Custom Audiences). Facebook Custom Audiences will generate a checksum of your usage data that will be delivered to Facebook. These non-personal data are used for targeted marketing purposes. For further information on the scope of the survey and the further processing and use of the data by Facebook Custom Audiences, please refer to the Facebook privacy policy. At https://www.facebook.com/ads/website_custom_audiences/ and at https://www.facebook.com/privacy/explanation. You can use the following link to withdraw from the collection and use of information for online advertising directed at target groups: https://www.facebook.com/ads/website_custom_audiences/. If you do not wish to receive interest-based advertisements on Facebook you can deactivate this function here: https://www.facebook.com/settings/?tab=ads. For this you must be logged in to Facebook.

17.3 Google Plus

We use the “+1” button from the social network, Google Plus, on our website. This social network is operated by Google Inc. 1600 Amphitheatre Parkway Mountain View, California 94043, USA (hereinafter called “Google”). The button is identifiable by the “+1” symbol on a white and coloured background. Every time you open a web page in our website that has a “+1” button, a visual representation of the “+1” button will be loaded and presented from the Google server on the browser you are using via the “+1″ button”. The Google server receives a message about which specific web page of our website you are visiting. According to the information available to us, Google logs your browsing history when a “+1” button is displayed for a period of up to two weeks for system maintenance and troubleshooting purposes. Your visit to our website is not further evaluated with a “+1” button. 
If you press the “+1” button while you are logged in to Google Plus, Google collects information about the URL recommended by you, your IP address, and other browser-related information via your Google profile. This saves your “+1” recommendation and makes it publicly available. Your “+1” recommendations can be displayed along with your profile name and photo in Google services, organic search results, your Google profile, or elsewhere on websites and ads on the Internet.
We have no influence on the amount of data that Google collects with the “+1” button. According to the information available to us, personal data is not collected. The IP address is collected and processed only for users who are logged into Google Plus. For the Google privacy policy about “+1” buttons as well as additional information about collection, disclosure, and use of data by Google, see http://www.google.com/intl/de/+/policy/+1button.html.

17.4 Twitter

We use the short messaging service Twitter Inc., 795 Folsom Street, Suite 600, San Francisco, CA 94107, USA.
With the help of the “Twitter pixel” linked to our Internet presence, we can track particular actions of users after they have seen or clicked on a Twitter ad. This al-lows us to track the effectiveness of Twitter advertising for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Twitter, which we will inform you according to our state of knowledge.
When using Twitter, for example, by means of a “re-tweet”, Twitter links your Twitter account with the corresponding websites you used. Twitter passes this information on to other users, in particular your followers. This represents a transmission of data into the USA and thus data processing in terms of data protection law into a third country. Twitter has not informed us about either the content of the transmitted data or about further use of the data. For the Twitter data protection disclaimer, see: https://twitter.com/privacy.  
Please note that there is the option to be able to change your Twitter privacy settings in your account settings there at http://twitter.com/account/settings.

17.5 Instagram

Plugins of the social network Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”) have been integrated in our website. You can identify these links by the Instagram logo and the text “Instagram” on our website (an Instagram plugin is not used). If you click on one of these links, your browser connects directly to Instagram’s servers. This informs Instagram that you have visited our website. When visiting our website, if you click a link and are logged in to your personal Instagram account, Instagram can associate your visit with your account. The purpose and scope of the information that is collected and the further processing and use of this information by Instagram can be found in the Instagram privacy policy available at https://help.instagram.com/155833707900388/. Please log out of your Instagram user account if you do not want Instagram to associate your visit to our website with your Instagram user account.

17.6 LinkedIn

Our site uses functions from the LinkedIn network. The service is provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. You can recognize the plugins of LinkedIn by the corresponding logo or the “Recommend-Button”. Each time one of our pages containing LinkedIn features is accessed, your browser establishes a direct connection to the LinkedIn servers. LinkedIn is informed that you have visited our web pages from your IP address. If you use the LinkedIn “Recommend” button and are logged into your LinkedIn account, it is possible for LinkedIn to associate your visit to our website to your user account. We would like to point out that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it will be used by LinkedIn.
For more details on collecting data and legal options, as well as setting options, please visit LinkedIn privacy policy at https://www.linkedin.com/legal/privacy-policy.

17.6.1 LinkedIn Insights Tag

We use the LinkedIn Insight Tag which is an analytical function for conversion tracking powered by LinkedIn (LinkedIn Corporation, 1000 W. Maude Ave., Sunnyvale, CA 94085, USA). Conversions are actions a member makes that are valuable to your business. Conversion tracking gathers insights into post-click and view-through conversions of our LinkedIn ad campaigns, giving us the ability to measure the impact and ROI of our ads. The LinkedIn Insight Tag is a lightweight JavaScript code that is placed across our website. This tag drops a cookie on visitors’ web browsers. In certain areas there is a conversion pixel placed at a page to make sure we are able to guarantee the most interesting content to you. LinkedIn is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active

17.7 Jetpack/Wordpress.com-Stats

Our blogs and some of our microsites are based on WordPress which is run by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA (WordPress). We use the standard WordPress tracking service Jetpack by Quantcast Inc., 201 3rd St, Floor 2, San Francisco, CA 94103-3153, USA, to collect anonymous information about users’ activity on the site, for example the number of users viewing pages on the site, to monitor and report on the effectiveness of the site and help us improve it. WordPress requires visitors that want to post a comment to enter a name and email address. For more information about how WordPress processes data, please see Automattic’s privacy notice.

If you do not want to be tracked by Quantcast Inc., you can disable it by using an Opt-Out-Cookie by following the instructions at http://www.quantcast.com/opt-out.

18 Use of Videos (Youtube)

We also use links to the external Internet platform YouTube, a service provided by YouTube LLC, headquartered at 901 Cherry Avenue, San Bruno, CA 94066, U.S. (YouTube). YouTube links on our website can be identified by the YouTube logo and the text “YouTube” (a YouTube plugin is not used). If you click on one of these links, the YouTube plugins are activated and your browser connects directly to YouTube’s servers. When visiting our website, if you click a link and are logged in to your personal YouTube user account, YouTube is informed that you visited our website. YouTube can associate your visit to our website with your account. This information is transmitted to and saved by YouTube. If you want to prevent this, you must log out of your YouTube account before clicking the link. The functions assigned to the YouTube links, in particular the transmission of information and user data, are not activated solely by virtue of having visited our website; they are only activated after you click on one of the YouTube links. The purpose and scope of the information that is collected and the further processing and use of this information by YouTube, together with your rights and the settings you can make to protect your privacy can be found in YouTube’s privacy guidelines available at www.youtube.com/static.

18.1 Use of YouTube in extended data protection mode

We use YouTube’s extended data protection mode to embed videos on our website. Like most other websites, however, YouTube also uses cookies to collect information on users to its website. YouTube uses them for a range of purposes, among others to acquire video statistics, prevent fraud, and improve user-friendliness. This also establishes a connection with the Google DoubleClick network. Clicking to play a video may trigger further data processing procedures, over which we have no influence. More information on how YouTube uses your data can be found in the privacy guidelines available at www.youtube.com/static.

19 Integration of Third Party Services

It is possible that third party content will be integrated from other websites within this website, such as videos from YouTube, maps from Google Maps, Google Web Fonts, RSS feeds, or graphics. This always presupposes that the providers of such content (hereinafter referred to as the “third-party provider”) detect the IP address of the user, because without the IP address, they cannot send the content to the browser of each user. The IP address is therefore necessary to present this content. We strive to use only such content whose respective providers use the IP addresses solely to deliver the content, however we have no control over whether the third-party providers save the IP addresses for statistical purposes, for example. We inform users about this insofar as this is known to us.
We are always careful that the European standard for data protection is maintained in order to effectively protect your data.

19.1 Google Web Fonts 

For uniform representation of fonts, this page uses web fonts provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. For this purpose your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our website. This constitutes a justified interest pursuant to Art. 6 (1) (f) GDPR.
If your browser does not support web fonts, a standard font is used by your computer. Further information about handling user data, can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy at https://www.google.com/policies/privacy/.

19.2 Google Maps

This site uses the Google Maps map service via an API. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To use Google Maps, it is necessary to save your IP address. This information is generally transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.
The use of Google Maps is in the interest of making our website appealing and to facilitate the location of places specified by us on the website. This constitutes a justified interest pursuant to Art. 6 (1) (f) GDPR.
Further information about handling user data, can be found in the data protection declaration of Google at https://www.google.com/policies/privacy/.

20 Additional Information

Your trust is important to us. That is why we are always available to talk with you at any time and answer any questions concerning how your data is processed. If you have any questions that have not been answered by the information in this privacy policy or if you wish to receive more in depth information about any topic within it, please contact the Data Protection Officer at any time at: data-protection@mk-illumination.com.

21 Right of access, correction and objection

Whenever we process Personal Data, we take reasonable steps to ensure that your Personal Data is kept accurate and up-to-date for the purposes for which it was collected. We will provide you with the ability to object to the processing of your Personal Data if such processing is not reasonably required for a legitimate business purpose as described in this policy or our compliance with law. In the case of electronic direct marketing, we will provide you with a method to opt out of receiving further marketing materials or with a method to opt in if required by law. If you wish to contact us regarding our use of your Personal Data or object to the processing of your Personal Data, please email us at data-protection@mk-illumination.com. If you contact us, please note the name of the website where you provided the information, as well as the specific information you would like us to correct, update or delete plus a proper identification of you. Requests to delete personal data will be subject to any applicable legal and ethical reporting or document filing or retention obligations imposed on us.

22 Address

MK Illumination Handels GmbH
Trientlgasse 70
6020 Innsbruck
Austria
Phone: +43 (0) 512 20 24 30 – 0
Fax: +43 (0) 512 20 24 33
E-Mail: info@mk-illumination.com

 

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