A Delightful Fright: Attract Visitors with your Halloween Celebration
Halloween – also known as Hallowe’en (short for All Hallows’ Evening), Allhalloween, All Hallows’ Eve, or All Saints’ Eve – falls on October 31st, which just happens to be the evening before the a date in the Christian calendar known as All Hallow’s Day or All Saint’s Day.
To those of us in Europe, Halloween feels very much like an American celebration, with children (and quite a few adults) dressing up as spooky characters, wandering the streets and knocking on doors and calling out “Trick or Treat”. Those answering their doors have a choice: to hand out treats, usually in the form of sweets and chocolates (or “candy”, as they say in the US), or to refuse and suffer the consequences of being tricked…
The celebration has mixed roots, with some believing that the feast can be traced back to the Celtic pagan festival of Samhain, when the day was believed to be one when the wall between our world and the world of the dead became thin and porous, allowing spirits to pass through. It’s said that people carved faces in turnips and lit bonfires to ward off spirits, whilst others laid an extra place at the dinner table to keep visiting spirits friendly…
Halloween: a celebration that draws visitor
Whatever you believe, there is no doubt that Halloween is a spooky celebration, and it’s one that is becoming increasingly popular outside of the US. That means that celebrating Halloween in your space – whether it’s a city or a shopping center, hotel or local attraction – is a sure-fire way to attract visitors, create an experience, create a buzz and make people happy. Happy people stay longer, and the longer they stay, the more likely they are to take advantage of everything else that you have offer, whether that’s food and drink, shopping or rooms.
There are many ways to celebrate Halloween, but without the right lighting, decoration, and props, your best-laid Halloween plans might just fall flat.
Fortunately, we know where you can go to find atmospheric lighting, spooky decorations, creepy props and even eerie photo points that will add a bit of “fright and delight” to any space.
If you prefer something a little more subtle and family-friendly, we can do that too…
The last big celebration before the Christmas season
In many countries, Halloween is the last big celebration in the calendar before the holiday season, Advent, Christmas and New Year’s Eve. It’s the perfect opportunity to do something different to turn your space into a thriving, vibrant and rather spooky space.
If you want to explore how to use lighting, design, and props to create a Halloween celebration that brings people to your space, why not get in touch? We can’t wait to share our ideas with you!