From best-practice day to lighting workshop at MK Illumination
Over the next few weeks, MK Illumination will once again be running a number of events in Germany and Austria that will focus on cities, public spaces, and trade. German-speakers are invited to come along to these events, network, learn more about liveable and sustainable cities, and how turn retail spaces into experiential places.
Here are some of the events that you’ll want to be part of:
28 February 2019: City Marketing Best-Practice Day in Seefeld
In cooperation with City Marketing Austria, we’ll be offering a best-practice day in Seefeld with the theme of “Magic of Light: Design with Light Art in Public Spaces”.
We’ll be discussing the importance of light to humans and how the tone, intensity, color and design of light can alter mood and influence behavior.
Design and art are both important in filling spaces with atmosphere, attracting visitors, and making people feel at home. We’ll be taking a look at how combining light, design, and art are playing an increasingly important role in turning cities and public spaces into destinations and visitor attractions in their own right.
For more information (German only) and to register, click here.
17-19 March 2019: Chemnitz City Marketing Day
The annual spring conference of the Bundesvereinigung City- und Stadtmarketing Deutschland e.V. will be taking place for the first time in Chemnitz.
The theme of the conference is “Longing for Here: Striking a Balance Between Regional and Non-Regional City Marketing”, and will focus on the topic of marketing to a local audience
You can expect lectures that will shed light on a variety of topics that relate to city marketing, city culture, applying for the Capital of Culture, and much more.
You can register for this directly on the BCSD website.
20 to 21 March 2019: German Retail Real Estate Summit
From shopping destination to experience destination: this event focuses on how retail locations can reinvent themselves, and indeed, that’s the theme of the 11th German Retail Real Estate Summit 2019.
Further information on the event and participation can be found on their website.
Lighting workshops in Königsbronn and Dortmund in April 2019
Over the festive season, visitors to cities and Christmas markets expect retail and leisure opportunities as well as a magical holiday atmosphere, and events and experiences that that they can share and treasure.
Our lighting workshop is all about giving you information about how atmosphere attracts more visitors and contributes to the Christmas economy; offering practical tools and discussing trends that you can implement in your public spaces; and inspiration and insights from MK Illumination’s team of seasoned lighting experts to help you combine light, art, photo points, animation, interactivity, and more to turn your Christmas market and city into a visitor magnet this year.
The events will take place as follows:
2 & 3 April 2019:
Lighting workshop in Königsbronn
10 & 11 April 2019:
Lighting workshop in Dortmund
Click here to register directly (German only).
Need more information?
If you have any questions about these events, feel free to get in touch, otherwise we’ll look forward to seeing you in person soon.