I’d recommend products from our QuickFix™ collection in combination with products from our Lighting Design range, depending on what we have in stock and what sort of solution the customer wants, and of course, depending on what is achievable in the customer’s space.

Using these products, customers have a huge choice of lighting effects and styles to choose from, and we can create something that turns any space into a local attraction and keep things simple at the same time.

These are top quality LED light products – exactly what you’d expect from MK Illumination – and on top of that, they’re easy to install and extend.

Ooh, tough choice! If you really push me, and thinking specifically of light that can have a great impact in streets, I’d have to say a combination Ice Lites and Organic motifs.

I’m a big fan of Ice Lites because they are much more than just a “chain” of lights – they’re also more delicate, which appeals to my aesthetic. Organic motifs have a lot of longevity: they’re perfect for Christmas, but they work well throughout the winter and can be used successfully year-round to give streets a bit of “oomph” and atmosphere.

When customers come to me at this time of the year, they’re often feeling quite stressed. It’s my job to find a solution that looks fantastic and that’s easy to use.

With that in mind, I’d suggest our Magic String Lites, Drape Lites and Organic products.

They’re really simple install and they add “wow” to any space.

If I try to put myself into my customers’ shoes, I’m thinking that – aside from speed – they’ll want lighting products that modular, expandable and that we typically have in stock.

Obviously, there might be other requirements, but assuming that this is a good starting point, I’d recommend our QuickFix™ product line – like String Lites, Drape Lites, Ice Lites and Magic String Lites – and combine them with QuickFix™ motifs, too.

In addition, I’m a big believer in the power of using light to decorate living trees. There’s something about the combination of light and a natural tree that just works. It doesn’t really matter how large or small the tree is, if it’s evergreen or completely leafless over the winter season, the result is always stunning.

So, if the customer has a few trees in the area, then I’d also recommend our “String Lite 90”, which is our “growing light chain” product. It can remain in the tree for years without harming the tree, which means that it not only looks good over winter but all year round, too.

I think that I am going to be contrary and not specify a particular product. Why? Because we have a fantastic list that we use in-house that I can consult to find individual products – sometimes real highlight pieces – that can make a last-minute project look like something that’s been planned for years!

So my advice to a customer having a panic about lighting would be to simply give us a ring.

We all bend over backward to come up with the right solutions for clients, regardless of the project size or type, and knowing our team, I know that a conversation would yield the best results.

My aim would be to help the customer create the right atmosphere for their space with the least possible stress. Because no one needs more stress at Christmas, right?

To do this, I’d suggest using three products that I feel give the maximum impact for the least effort: our Magic String Lites, String Lites and Drape Lites.

Aside from being easy to use and straightforward to install, they’re easy to extend, which means that they can transform spaces of any size or shape into magical places. They’re also modular and thanks to their QuickFix™ connectors, than can be combined with other QuickFix™ products if needed to add “wow”.

If you really want to put me on the spot and ask for products or product ranges, then I’d probably suggest our QuickFix™ String Lites, Giant Tree and Deco Tree products, and combine those with highlight pieces that we still have in stock.

These products work in almost any space, with the right constellation, but there is no “one-size-fits-all” approach to festive lighting if the objective is to make a real impression.

Even if time is short, it’s important to look at the space and make suggestions based on what’s realistic.

One other product that comes to mind is our Magic String Lite series. Even if time is very, very tight, we can use chains of Magic String Lites (they’re extendable thanks to the QuickFix™ connectors) to add sparkle to just about any façade. This is my “instant festive atmosphere” recommendation!