Have you ever wondered how lighting can be used effectively in the warm, summer months to create unique experiences that attract visitors?
Good! Today, we’ll be telling you about a very special lighting display that works well all year round, and particularly well in summer.
Jeju Art Park is situated on Jeju Island, South Korea, the largest island off the south coast of the Korean Peninsula, and a popular tourist destination. It opened in 1987 in a primeval forest as a multi-purpose center exhibiting 160 sculptures.
In early 2017, the park approached MK Illumination to create 3D light sculptures and light tunnels for their new light park, “Forest Fantasia”. The objective was to attract more visitors to the park after dark. They chose MK Illumination because they wanted design-driven sculptures made of sustainable LED lights that were also family-friendly.
MK Illumination designed and developed a number of outdoor and landscape light sculptures that formed the foundation of the lighting extravaganza.
As visitors pass a whale dreamily swimming through the illuminated forest, the baobab tree from Antoine de Saint-Exupéry’s “The Little Prince” makes an unexpected appearance. A school of multi-colored fish, glittering with light, come into view and behind it, a rearing unicorn complete with blazing horn.
Tunnels of light, trellised walkways filled with hanging lights and romantic pathways that blend pulsating hearts and traditional lanterns guide visitors through the park, each lighting concept and light sculpture becoming the perfect backdrop for photos, an important component of the installation, both as a marketing tool and to tie in with the on-site semi-professional photo studio.
The light sculptures were installed between March and May 2017, and the park opened “Forest Fantasia” to the public in June 2017.
Day-visitors now come the park during the day to see the traditional art and stay long into the balmy summer evenings, and night-time visitors enter the park just before sunset to enjoy the “turning on of the lights” as well as the unique atmosphere created by the light sculptures and works of art.
Jeju Art Park benefitted from:
- increased visitor numbers
- longer stays at the park (day-to-night)
- increased visibility online through sharing of images on social media and similar channels
light park marketed as an additional “must see” attraction in national media as well as informal travel sites
Love the idea of creating something spectacular with light and design for spring and summer 2019?
If you want to create an experience that locals and tourists will love, why not get in touch with us now to start exploring the possibilities?