What is the color of 2020?

2020 is not far off, so let’s look ahead and think about color and light for the year to come.

You’d think that it would be a simple thing to identify the color trend for a year, but it turns out that this isn’t the case. More and more companies and organisations are clamouring for attention by announcing their own official color trends and palettes for the year, so today we’ll take a look at 3 of these, and give you a little information about each so that you can think about how you might use them and how you can combine them with light and design to create one-of-a-kind experiences for visitors, and successful visitor attraction campaigns.


Trend forecasting service WGSN predicted the color for 2020 as early as 2018, when they named Neo Mint a “new directional colour (that) heralds the start of a new decade, embodying an optimistic mood when advances in tech and science will take hold.” This fresh green has been identified as having gender-neutral appeal and a “cool, futuristic tech feel but also connects with plant life and nature”.

Coupled with 4 other colors, the result is a palette that can enhance moods and fill spaces with atmosphere.

Keywords: tech, futuristic, gender-neutral, cool, clean, fresh, crisp, natural, future-looking

So how can you use these colors with light?

Here are a few ideas:


Pantone Color Institute, Pantone’s trend forecasting and color consultancy, published their guide to most important color trends for 2020, especially over the spring and summer season. The colors are, in the words of Pantone, “friendly and relatable” and the palette has been designed to create a sense of “ease”. It’s a combination of heritage and tradition with an injection of youthfulness that allows for optimistic and energizing creations.

Keywords: warm, vibrant, optimistic, energizing, heritage, tradition, friendly, relatable

So how can you combine these colors with light and design?

Here are a few ideas:


Paint brand Dulux has selected a cool shade of green as their color of 2020. Its name? Tranquil Dawn.

Dulux says that Tranquil Dawn “embodies the nation’s mood on the approach of a new decade” and that it “reflects a growing desire to understand what it is to be human at a time when advances in technology are making us feel increasingly disconnected from each other.”

Keywords: connection, tranquillity, calm, optimism, positivity, humanity, comforting

This delicious pastel features in four different palettes that focus on “care”, “play”, “finding meaning” and “creativity”.   

So how can you use Dulux’s palettes with light?

Here are a few ideas:

How can we help you use 2020’s colors and create unforgettable memories for visitors?

Get in touch and we’ll show you.

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