#Articles

#Articles

Westfield Mall of Scandinavia’s “Wow, vinterlandskap” nominated for Swedish Design Prize

Working with MK Illumination Sweden, the center’s remarkable winter landscape concept from 2019 was modern, stylish, brave, and above all,...
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#Retail Real Estate

Why Christmas needs to be the main event for shopping centers and retail spaces in 2020

The bottom line: COVID-19 has changed the world. People feel unsure and unsafe, but they still want to come together and share memorable...
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#Retail Real Estate

Why a visit from Santa should be part of your shopping center’s Christmas experience this year

In many countries, a visit to Santa during the run-up to Christmas is a must for families with young children. A “live Santa” visit can...
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#Shopping Centers

Get more results for your shopping center’s festive lighting budget with multi-season coverage

If you think that festive lighting should be relegated to the 6-or-so weeks between the end of November and beginning of January, we...
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#Shopping Centers

Setting shopping centers alight: why festive lighting is a crucial part of Christmas campaigns

It might feel as if Christmas is far behind us, but in actual fact, it’s looming in front of us. In a mere 11 months, the silly season will...
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#Retail Real Estate

Using light to control visitor flow at IFC mall Seoul

A few months ago, we spoke about how shopping centers can use a trail of light to control visitor flow AND create an interactive experience...
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#Retail Real Estate

Creating emotive experiences with light

Have you ever wondered why some memories can stay vivid for years while others fade with time? The answer is emotion. According to scientists...
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#Retail Real Estate

Make fashion festive in the New Year

Ideas and inspiration to support fashion-driven shopping center and retail marketing campaignsIf you’re in retail, manage a shopping center...
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