#Articles
#Retail Real Estate
Why a visit from Santa should be part of your shopping center’s Christmas experience this year
In many countries, a visit to Santa during the run-up to Christmas is a must for families with young children. A “live Santa” visit can...
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#Shopping Centers
Get more results for your shopping center’s festive lighting budget with multi-season coverage
If you think that festive lighting should be relegated to the 6-or-so weeks between the end of November and beginning of January, we...
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#Shopping Centers
Setting shopping centers alight: why festive lighting is a crucial part of Christmas campaigns
It might feel as if Christmas is far behind us, but in actual fact, it’s looming in front of us. In a mere 11 months, the silly season will...
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#Retail Real Estate
Using light to control visitor flow at IFC mall Seoul
A few months ago, we spoke about how shopping centers can use a trail of light to control visitor flow AND create an interactive experience...
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#Retail Real Estate
Creating emotive experiences with light
Have you ever wondered why some memories can stay vivid for years while others fade with time? The answer is emotion. According to scientists...
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#Public Spaces
Make fashion festive in the New Year
Ideas and inspiration to support fashion-driven shopping center and retail marketing campaignsIf you’re in retail, manage a shopping center...
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