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Setting shopping centers alight: why festive lighting is a crucial part of Christmas campaigns

Setting shopping centers alight: why festive lighting is a crucial part of Christmas campaigns

It might feel as if Christmas is far behind us, but in actual fact, it’s looming in front of us. In a mere 11 months, the silly season will...

Light sculpture of a butterfly for the Haldenzauber light park in the city of Hückelhoven, Germany.

Zoo Lights: the phenomenon that turns zoos – and other wildlife spaces! – into visitor attractions at night

We’ve written about the power of Light Parks as visitor attractions in the past, and today we want to focus on a particular type of Light...