The day of love
Valentine’s Day is mere months away and this annual event is not only an important event for lovers but also the retail and leisure sectors. This celebration of love was responsible for generating a whopping one billion Euros of revenue in Germany, and in Austria, the average spend on loved ones was around EUR 60 per head (sources: the German and Austrian Trade Associations).
Here at MK Illumination, we’re on a mission to put the symbol of Valentine’s Day – the heart, of course – in lights in 2021. Why? Because we know that putting sparkling hearts can help you enhance the shopping experience for customers or city visitors in a myriad of ways on and before February 14th.
To help you imagine what’s possible, our design teams have put their creative brains together and they’ve come up with a range of inspired Valentine’s Day concepts just for you!
By combining heart-felt motifs and festive lighting, you can create a space that’s perfect for visitors to enjoy a romantic shopping spree!
Akmerkez: Valentinesday increased media interest
A great example of how to combine light, design, and love to “wow” visitors is Akmerkez shopping centre in Istanbul. A giant red Teddy Bear sporting a glowing red heart, framed by illuminated letters that spell out the word “LOVE” brought smiles of delight to shoppers of all ages.
The friendly Teddy’s height of 3.5 meters did nothing to deter fans, who happily sat in the integrated seating area and posed for selfies and photos with family and friends. Thanks to the sharing of these snaps on social media and other online channels, Akmerkez Shopping Centre was able to share the love across the globe and benefit from the increased media interest.
Love what you’re seeing? Want to talk about how to add a bit of romance to your space this Valentine’s Day?
Get in touch. We’d be happy to talk about your needs and create a bespoke concept that will make visitors fall in love with YOU (and their other halves!) all over again.