Creating an emotional experience in G3 Shopping Resort Gerasdorf

When G3’s center manager told us that she wanted to create a festive atmosphere that would make people “feel” something and trigger their emotions, we were only too happy to help because we know just how powerful light can be in creating emotive experiences that people remember.

To help the center achieve its goals, we coupled the center’s logo with an abstract light sculpture of a heart, and flooded the center with light and heart motifs to reinforce the message: the 7-meter-high Ulf the Reindeer light sculpture featured a beating heart, the striking 14-meter conical Christmas tree was filled with hearts that pulsed with flashed of warm red light, and both became popular photo points throughout the season.

Light furniture appeared indoors and impromptu seating outdoors, with a backdrop of the G3 logo, provided additional opportunities for photos and gave weary shoppers a place to rest.