Jingan Kerry Center
For the 3rd year, MK Illumination China transformed Jingan Kerry Center into a light-filled space for the festive season. This year, the theme for the center was “The Time is Now, the Time is Love”, and this motto was cleverly integrated into the 22-meter Christmas tree decorated with thousands of light points hidden in the branches filled with gold and red décor. The tree also featured the shopping center’s initials – JAKC – which provided free advertising and brand positioning when visitor photos began to appear online.
To complement the tree, the trees and bushes lining the paths that led to the center were also decorated with strings of lights and 2D and 3D motifs in gold and red, resulting in a classy festive atmosphere that brightened up both the night and the moods of visitors.