Flagship Stores - New York City, United States

Theater of Dreams

From November 19th to January 6th, over the 2018/2019 holiday season, Saks Fifth Avenue department store was transformed into the Theater of Dreams, an epic festive light production that played every 10 minutes.

The unforgettable festive lighting display covered the store’s 8 storey-high and block-long façade, and boasted an extraordinary 151,028 individually programmable light points.

The design lead and producer of the Theater of Dreams was American Christmas, a subsidiary of MK Illumination based in New York.

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