“Wow, vinterlandskap” at Westfield Mall of Scandinavia

When Mall of Scandinavia re-branded itself as Westfield Mall of Scandinavia, it wanted to celebrate with a Christmas experience that exceed the already-high expectations of their community and that would be sustainable, too. The result was the much talked-about  “Wow, vinterlandskap” (Wow, Winterlandscape) that featured 310 animals, 2 sledges, a gift-laden sleigh, a striking unicorn, birch trees, budgies, and giant icicles, all glittering with light and décor.

The concept was recognised by the Swedish design elite, and was  nominated for an award in the Swedish Design Award’s “Event – Visual merchandising” category.