For the festive season, this chain of jewelry stores wanted to create a fairy tale experience for window shoppers, one that could be extended and built upon in future years.
In some stores, especially those in malls, a simple festive atmosphere was created by drawing a “tree of plenty” on store windows, dripping with shiny jewelry.
In free-standing stores, our team at MK Illumination Ukraine used a combination of strip lighting and a carefully designed city silhouette to create a “Fairy tale city” experience.
Both concepts worked well by and night, and created spread Christmas cheer that had passersby stopping, and often “popping in” to the stores.
