Kongahälla in Kungälv is a new shopping center. It is stylish and fashionable and offers a first-class range of products.
The inspiration for the concept was the runic Kongahälla logo, which had a big influence on the rich history of the area. MK Illumination Sweden used the shape of the logo and enlarged it as an elegant theme throughout the mall. Graphic squares and rhomboids, embellished with plenty of light and greenery, emphasized the architecture while visually reinforcing the brand.
