Rødovre Centrum, Furry Christmas

Shoppers visiting Rødovre Centrum over the 2019 festive season experienced something truly unique: custom-designed fiberglass dogs surrounded by light, all sporting reindeer horns and preparing to take off with Santa’s sleigh!

The campaign was designed to spread Christmas cheer and to raise the profile of the good work that Rødovre Animal Shelter (‘Dyreværnet’) does for the local community.

In addition to the “wanna-be-a-reindeer” dogs, all of whom are modeled on different breeds, the festive display included a custom-designed Christmas tree made from real “doggy chews” and interspersed with light

Rødovre Centrum’s 2019 festive experience is another prime example of how shopping centers can be more than simply “temples of commerce”: with creativity and a perfectly executed campaign like “Furry Christmas”, centers can do good and position themselves as the center of their community, as a place where friends and family can gather to shop, eat, drink and share experiences that result in unforgettable memories.