Rødovre Centrum, “Life in a Box”

Rødovre Centrum worked with the Human Library organization to create a campaign that would allow visitors to “borrow” a “human book” from a bookshelf and have a conversation that would take them beyond stereotypes and pre-conceived ideas.

Visitors were able to access close to 80 “living titles”, with human books talking about topics as diverse as transgender issues, living as a victim of abuse, life as a religious minority, living with mental health issues, living with autism, living with anorexia, being bisexual, and even life as a politician.

MK Illumination Denmark was delighted to use their lighting and design talents to help shine a light on this innovative campaign that won both the Star of Denmark Award for “Best Shopping Center” and the award for “Best Marketing Campaign” at the NCSC Denmark Award Show.