Every city has a story to tell, and it tells its stories in myriad of different ways. The residents of the city have their own stories to tell. Museums collect and share stories with visitors. Every building, street, park and work of public art has a history and a tale to tell.
The challenge is that not all of these stories are immediately accessible: there is so much information out there and so many different ways to access that information that people are overwhelmed. The good news is that there is a wonderful way to connect people with the stories in your city or from your culture. We call them Light Stories, and unsurprisingly, they are a combination of light, design and local storytelling.
You can use light to tell stories in many different ways:
- Create a Light Park filled with characters, motifs and experiences that tell your story
- Use individual light sculptures and light art to bring local features or history to life
- Use light art to tell fairy tales or folk tales
- Craft a light sculpture to bring a popular event to life
- Turn a sporting event into an illuminating experience with light art
- Create a story trail, where each light display tells visitors a bit more of the story
The possibilities are endless and the results satisfying. People love to engage with light and stories, alone and in groups, which means more visitors to your city and increased visibility online.
We have many more examples of how simple light motifs can tell stories about a city, and case studies that show just how powerful a series of light art can be when it comes to telling multiple stories whilst engaging and connecting Visitors.
Love what you see? Want to know more?
Get in touch with one of our local teams to talk about how a light story can bring your city’s history—and current stories— to life