Last month we began to explore the benefits of theme parks staying open all year round, and we hinted at that light was the answer. If you missed last month’s article, click here to take a quick look.
Today we’re going to go into more detail about the power of light in theme parks, and give you concrete ways in which parks can use light to become more profitable in the winter months.
Lighting up theme parks
Winter means shorter days and longer nights and the only way to turn the nighttime into playtime is by building light into a theme park.
Let’s take a look at some of the different ways that light might be used in a theme park that opens all year round.
Street and overhead lighting
First, let’s think about creative street lighting and overhead lighting: this works wonders when it comes to directing the flow of visitors through a theme park, which is invaluable in making sure that visitors go where you want them to go and exposing them to the park’s attractions and program.
This sort of lighting is good for creating a consistent atmosphere: romantic, adventurous, glamorous, you choose. It’s also helpful in making people feel safe and secure, which means they are likely to stay longer, and possibly spend more.
Prop and themed display lighting
Next on the list, let’s look at lighting up props and themed displays. By integrating light INTO individual themed elements and props, they become 24/7 attractions. These are essential in creating atmosphere, and can quickly turn into spontaneous photo opportunities, too. It’s often possible to add light to existing props and themes, but it might also be interesting to commission an annual “highlight” piece that will become a must-see feature of your park, or to incorporate light sculptures, too.
Themed light sculptures
Light sculptures need a bit more exploration because they are game-changers in theme parks in the winter. Large statement pieces can range from animals and representations from nature, to light displays that bring fairy tale characters to life. Traditional themed pieces can get a bit lost when night falls, but that’s when light art and light sculptures literally shine and beg to be seen. Custom-designed pieces can tie in with the theme of a park and create or reinforce identity and a sense of place, whilst adding atmosphere, and a warm, welcoming glow.
Last but not least, seasonal light makes a big impact if you want to attract visitors to enjoy a particular set of events related to a theme. Christmas, New Year, Chinese New Year, Valentine’s Day, Halloween – these are all great reasons for people to become repeat visitors to a theme park, and they can all be brought together with light.
Isn’t it time to start thinking about keeping theme parks open all year round?
If you’re nodding your head, great! Hopefully we’ve given you some food for thought.
If you’d like to explore the possibilities of light and theming and how they can help to make your park more profitable in the winter months, let’s arrange a time to speak. We’re full of good ideas to help you harness the power of light, and because our MK Themed Attractions division works almost exclusively with theme parks, we can help you combine traditional theming and light to create an unforgettable experience that visitors will love.