Väla Centrum

The Swedish Väla Centrum celebrated a year of love in 2018 and, as part of its campaign, organised a competition in which people were invited to submit their very own love story to win a wedding worth +- EUR 10,000. MK Illumination created an elegant, romantic, light-flooded pavilion that served as a wedding location on the picturesque Old Square of the shopping centre. The campaign met with great media interest throughout the year and the pavilion formed the heart of the event thanks to its first-class position.

The pavilion was designed in such a way that it can be reused for other concepts. For a short time it reappeared during the Christmas season, festively decorated and illuminated. We expect it to be used again in the coming years for marketing campaigns in the Väla Centrum.

Read the full case study.