Saks 5th Avenue & DIOR

A fascinating atmosphere and unique memories!

Christian Dior's takeover of Saks Fifth Avenue was an opportunity to present a vibrant new canvas for Holiday 2023. At the epicenter of NYC Christmas, the show interpreted a delicate watercolor painting depicting Christian Dior’s 2024 Resort Collection featuring a zodiac calendar, floral motifs, and brand-specific iconography. 

With only 3 1/2 months from contract to opening, the international team rapidly advanced prototyping, fabrication, engineering, installation, and operation of a vibrant, modern display and light-show - respecting the brand’s original artwork and luxury aesthetic.  With a massive scale, complex logistics, and a herculean timeline, American Christmas triumphantly produced a show stopping masterpiece. 

Nearly 300,000 individually-controlled LED pixels, embedded into over 300 custom-fabricated scenic elements – were built in Italy, designed in France and the United States. More than 500 personnel across 12 companies and 6 countries collaborated to create this epic display that garnered widespread acclaim and unprecedented social media recognition. 

Let us inspire you!

American Christmas was honored to be part of the Christian Dior X Saks Fifth Avenue Holiday Facade Takeover.  This epic project was a remarkable partnership and collaboration with 12 different companies across 6 countries which transformed the ten story facade of the luxury department store into a ‘Carousel of Dreams’ highlighting various symbolic codes of the Fashion House.  These custom made works of art featured watercolor effects and three-dimensional metal elements.

Fancy for more?
Take a look at our other Best Practice Projects.

We are here for you!

MK Illumination d.o.o.
Jadranska cesta 25
2000 Maribor
+386 2 620 35 43