In 2019, a Christmas decorations installation was implemented at the MacArthur Square Shopping Centre in the outdoor area of Kellicar Lane. The centerpiece of the installation was a 10.4 meter high Christmas tree filled with a variety of spectacular elements and ornaments, including big different sized balls that created a beautiful photo opportunity. In addition to the tree, three 3D stags measuring 5 meters high were also installed in the area.
To enhance the cozy look and feel of the space, the canopy of the restaurants was surrounded with ice-light and the trees were wrapped with string lights and adorned with organic balls. This created a spectacular display that could be captured from any angle along the lane, providing visitors with a truly festive atmosphere.
As a result of this installation, footfall in the area increased and visitors were encouraged to spend more time at the shopping centre. This provided a great opportunity for the shops and restaurants surrounding the area to take advantage of the festive season and for the shopping mall marketing team to create different activations and events.
The installation also received a great deal of engagement on social media, with many visitors sharing pictures and videos. It even made it to the top 10 list of the best Christmas decorations in New South Wales.
This installation marked the start of a successful ongoing relationship with the mall management, which has led to the upgrading of decorations with different elements every year since.