Join the Magic: X-Mas Challenge Campaign with MK Illumination Switzerland and Zauberwald

Join the Magic: X-Mas Challenge Campaign

As the enchanting holiday season draws near, the stunning landscapes of Lenzerheide come alive, welcoming around 100,000 visitors to experience the magic of the Zauberwald (Magic Forest).

This year, MK Illumination Switzerland is excited to launch the Co-Creation X-Mas Challenge Campaign alongside our beloved illuminated characters, Bear Hug and Eichhörnli.

This festive initiative not only brightens the holiday spirit but also invites visitors to share their magical moments and participate in an exciting giveaway!

Meet Bear Hug and Eichhörnli

At the heart of our campaign are Bear Hug and Eichhörnli, two captivating characters that embody the joy and wonder of the holiday season. Positioned on two stunning billboards within the Zauberwald, these illuminated companions are eager to welcome guests and create unforgettable memories.

Bear Hug: “Welcome to the Zauberwald! Here I am, your friendly glowing bear, always ready to share a warm hug. I long to capture a special moment with you! Join our X-Mas Challenge and let’s make this holiday season truly unforgettable!” Win two tickets to the Zauberwald 2026!

Eichhörnli: “Hi there! I’m Eichhörnli, back with light and excitement and no time for winter sleep. I wish to capture a special moment with you! Join our X-Mas Challenge!” Win two tickets to the Zauberwald 2026!

How to Join:

• Snap a picture with us
• Share your magical moment on Instagram
• Tag @zauberwald_lenzerheide and @mk.illumination.schweiz

By participating, you not only spread joy but also have a chance to win two tickets to the Zauberwald 2026!

Spread the Joy

This Co-Creation X-Mas Challenge is a fantastic way for visitors to immerse themselves in the festive atmosphere and share their experiences with friends and family. We encourage everyone to embrace the spirit of the season by documenting their magical moments with Bear Hug and Eichhörnli in the heart of the enchanting forest.

Join us in illuminating the Zauberwald with festive cheer and creativity. We can’t wait to see your beautiful photos and stories under the twinkling lights of the Magic Forest!