Mönckebergstraße, Hamburg, Germany

Sparkling Christmas Magic

Mönckebergstrasse is an established beauty with great potential. It is precisely this beauty that MK Illumination Austria wanted to emphasise with an individual lighting concept. Since then, MK Illumination's elaborately designed street and façade lighting has made Mönckebergstraße shine every winter.

The aim was to fill the empty, dark space - with light, with stories, with emotions & feelings. The proximity of Mönckebergstrasse to the Alster led us via the winter theme directly to the Alster Ice Fun! Capturing the moment on the ice under a starry sky with a soft, glittering snowfall was not only important to us, but also to our partner Rosenau. The street becomes a nostalgic, unique and enchanted ice rink. Everyone can see themselves in the theme and feel addressed!

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Fancy for more?
Take a look at our other Best Practice Projects.

La Mer, Dubai, UAE

During the holy month of Ramadan, the LA Mer site was decorated by MK Illumination. Individually designed motifs associated with Ramadan and carefully placed decorative elements such as golden lanterns and crescent moons completed the atmospheric concept.

Maria-Theresien-Straße, Innsbruck, Austria

MK Illumination has been providing festive lighting in its home city of Innsbruck for many years. In 2019, the lighting in Maria-Theresien-Straße was further enhanced by two large illuminated Christmas baubles at the annual Christmas market.

Wolfgangsee Advent, Austria

When the "Wolfgangsee Advent" was founded, nobody could have imagined that this would lead to an increase in visitors over the Christmas holidays to 330,000. The festive lighting from MK Illumination has played a major role in creating an atmosphere that makes this experience so special.

Malmö, Schweden

In one of the city's most prominent public spaces, directly opposite the cultural center, the train station and close to the city center, our team from MK Illumination Sweden worked with the city to create a fantastic, festive pink tree.

Hunedoara, Romania

The city of Hunedoara wanted to freshen up its festive lighting. MK Illumination designed a complete solution for the occasion, which ensured that the streets were full of festive atmosphere.

Dubrovnik, Croatia

MK Illumination was delighted to be involved in the celebrations for the 70th anniversary of the Dubrovnik Summer Festival. The illuminated numbers soon became a popular photo spot and proved to be a social media hit.

Lappeenranta, Finland

Lappeenranta is one of Finland's largest cities and is located on the shores of Lake Saimaa. The city council turned to MK Illumination Baltic for inspiration for light displays during the dark Christmas period.

Szeged, Hungary

During the Advent season, the Hungarian city of Szeged is transformed into a true winter wonderland. It's simply impossible not to fall in love with the city's Christmas lights.

Uppsala City, Sweden

When Uppsala selected MK Illumination as the supplier for this year's Christmas lighting, they got on a unique journey. Rather than a standard purchasing, Uppsala chose for a framework agreement, fostering open dialogue and a closer partnership.

The Beach, Dubai

Ramadan is an important festival in Dubai and The Beach wanted to honour the holy month of Ramadan with a festive lighting display.

The Galleria Al Maryah Island, Abu Dhabi, UAE

At The Galleria Al Maryah Island in Abu Dhabi, famous for its contemporary luxury, the goal was to infuse the National Day and Festive season celebrations with warmth and upscale elegance. Embracing this vision, MK UAE reinvented this VIP destination into an enchanting wonderland glowing with RGB lights and shimmering sparkles.

Degraves Street, Melbourne, Australia

MK Australia proudly presents the Degraves Street Festive decoration project 2023! This first-ever Melbourne project showcases vibrant artificial floral baubles celebrating Australia's native flora.

Andermatt, Switzerland

Hardly any other place in Switzerland combines the traditional values of the region with the vision of a luxurious vacation destination in such a way. MK Illumination Switzerland took advantage of this aspiration and developed a purist yet traditional lighting concept.

Au/Heerbrugg, Switzerland

MK Illuminatin Switzerland's concept draws inspiration from mysterious glacial erratics. They've crafted 3D stars, uniform in shape but varying in size, symbolizing a connection between Au and Heerbrugg. These cosmic markers are strategically placed along roads and in village centers, signifying discovery and fostering a sense of wonder.

Goms, Switzerland

MK Illumination Switzerland used the clear, elegant and minimalist Kronux light motifs for this concept. The lighting effects make the geometric shapes appear playful and the design of the stars contemporary and modern. They set the scene for the streets of Goms harmoniously and effectively.

Bremerhaven, Germany

The project in Bremerhaven was expanded this year to include a number of highlights. More trees have been illuminated and a 3D Cute Santa and a Tyrol star complete the concept. Both motifs are popular photo objects and have been shared countless times on social media.

Munich, Germany

MK Austria aimed to tell a story about Munich and Bavaria, using cultural features and symbols to bring the uniqueness of the city and the region to life. The result was a unique, custom-designed concept that emphasised Munich as a Christmas destination.

Luci d’Artista, Salerno, Italy

In the 18th installment of "Luci d’Artista" in Salerno, the responsibility for bringing the project to life rested with an esteemed architecture firm from Turin. Nature takes center stage as the theme of this event, with installations sprawling across the city.

Shirahama-cho, Japan

Get ready for an incredible show as MK Illumination Japan illuminates the 620-meter-long Shirara Beach with light and sound, starting on Saturday, October 28, 2023. From the enchanting magic hour on Shirara Beach through the night, the performance, choreographed with lights and soothing music, will take visitors on a fascinating journey.

Craiova, Romania

In 2023, MK Romania transformed the city of Craiova into the enchanting playground of the Snow Queen. The tale unfolds with an evil troll crafting a magic mirror, changing all it reflects. When the mirror shatters into countless fragments, spread worldwide, those unfortunates enough to have a piece enter their eye or heart find their hearts turned to ice, perceiving only the negative and ugly.

Helsingborg City, Sweden

The city wanted a fountain design that was more eye-catching than an ordinary motif. A few years ago, MK Sweden was commissioned to do a similar project in the city, using our impressive iString technology. Our client was very impressed with its capabilities, so we knew we wanted to do something animated again this year.

Kumla City, Sweden

In 2022 the city of Kumla asked MK Sweden to help them transform the city’s main park into a light trail. We came up with the concept of the Enchanted lake with four zones.

Lidköping City, Sweden

Lidköping municipality approached us with an idea of creating a light walk through the city center, to not only spread joy but to help support the business life.

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MK Illumination Handels GmbH
Trientlgasse 70
6020 Innsbruck
+43512 2024300