WOW Winter Wonderland, Sweden

A welcoming atmosphere and fantastic memories!

A winter wonderland for all the family.

When Mall of Scandinavia changed its name to Westfield Mall of Scandinavia, it wanted to celebrate with a Christmas experience that would exceed its community's already high expectations and be sustainable.

The result was the "Wow, vinterlandskap" (Wow, Winter Wonderland) project, featuring 310 animals, two sleighs, a gift-laden sleigh, a striking unicorn, birch trees, budgies and giant icicles, all glittering with lights and decorations.

The project was much talked about. And the concept was embraced by Sweden's design elite and nominated for an award in the Swedish Design Award's Event - Visual Merchandising category.

Let us inspire you!

Fancy for more?
Take a look at our other Best Practice Projects.

The Mall of Emirates, Dubai, UAE

The Mall of the Emirates in Dubai, one of the world's most popular shopping centres, was given a new look to celebrate its 10th anniversary. For the first time, the entire mall was illuminated with a festive lighting display by MK Illumination Turkey.

Noventa di Piave, Venice, Italy (McArthurGlen)

McArthurGlen wanted an extraordinary Christmas tree that would attract visitors from afar and welcome them as they entered their designer outlet center.

Saks Fifth Avenue X DIOR, NY, USA

Christian Dior's takeover of Saks Fifth Avenue was an opportunity to present a vibrant new canvas for Holiday 2023.

Premier Outlet Biatorbàgy, Hungary

Premier Outlet and MK Illumination has been a success story for 7 years.

Schultheiss Quartier, Berlin, Germany

Christmas lights with local history and contemporary flair await visitors to the Schultheiss Quartier, Berlin.

Das Schloss, Berlin, Germany

A touch of America in the Das Schloss shopping center in Berlin-Steglitz.

Saks Fifth Avenue Lightshow, New York, USA

Luxury department store Saks Fifth Avenue continued its long-standing tradition of delighting audiences with its annual holiday light show. In 2019, to coincide with the release of Disney's "Frozen 2", the light show featured favorite songs from the original "Frozen", Christmas hits and new music from "Frozen 2".

East Side Mall, Berlin, Germany

Back in 2018, we decorated the East Side Mall in Berlin with sparkling lights and green trees. This year, the light display was extended to the outdoor area.

Fünf Höfe, Munich, Germany

Stylish, sophisticated and festive fun awaits visitors to the Fünf Höfe in Munich.

We are here for you!

MK Illumination Handels GmbH
Trientlgasse 70
6020 Innsbruck
+43512 2024300