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Christmas markets are a much anticipated part of the holiday season, and as villages, towns and cities know, they are significant drivers of urban tourism in the winter months. Make sure that your Christmas market is a crowd magnet with festive lighting and decoration that is tailor-made for your space and that reflects your city’s unique culture, history and brand. A visit to the Christmas market thus becomes a "social occasion". For specific Christmas shopping, around 16% in Germany and around 35% in Austria visit city centres and Christmas markets.